The Backlinks guide for idiots

November 30, 2009 · Filed Under Internet and Businesses Online 

A D V E R T I S E M E N T

backlinks clinic

Sometimes referred to as inbound links, backlinks are the sledgehammer of search engine positioning and traffic generation. When thinking about backlinks there are three elements you need to consider, the source from which the backlinks come from, the anchor text of the backlinks and the content of the page to which the backlinks sends the visitor to.

The amount of backlinks

The amount of backlinks to a page is one of the elements the search engines take into account when deciding how to position the page in the results displayed to the searcher.

The source of the backlinks

The source of a backlink can pass authority and indeed traffic to the page to which it points. So it follows that pages with backlinks from authoritative pages will receive a much higher value consideration from the search engines. Pages from sources such as educational (.edu) or government (.gov) sites naturally are attributed with more trust and authority.

Google Page Rank

Backlinks from web pages with high page rank (a value given by Google to a page that it considers over a period to have attracted, sustained and continued to accumulate relevant backlinks) pass some of their page rank via the backlink to the target page.

The ‘anchor text’

Similar to a label, the backlink anchor text influences the search engines classification of the backlink. If the content of the page is about ‘parenting’ and the backlink on the page is labeled or given the ‘anchor’ text ‘parenting’ then the search engines consider this to be of more value to the searcher looking for sites related to ‘parenting’ than if the backlink was labeled ‘babycare’.

Common mistakes

A significant number of people mess up their backlinks strategies because they focus on quantity as opposed to quality of backlinks. For instance if the majority of your backlinks to your ‘parenting’ page come from sites not related to ‘parenting’ then whilst you have backlinks they will almost certainly bring you the wrong visitors.

How to manufacture backlinks

So let me tell you my fail safe process for acquiring backlinks that will make the search engines love you and bring the right type and appropriate traffic to your web site.

  1. Choosing the right keywords from the outset is essential.
  2. I like to create a keyword ‘cloud’.
  3. I most often start with a single primary keyword or key phrase which has significant visitor traffic.
  4. To uncover the volume of visitor traffic is being generated by searches for my top level keyword I use the Google keyword analyzer tool.
  5. I analyse words and search phrases relative to my primary phrase and build my ‘cloud’.
  6. Using this cloud I generate a library of content containing articles, videos and blog posts each with backlinks embedded with the related anchor text and then use a portfolio of content distribution tools to send my articles and videos to a group of directories.
  7. When I write my content I do so with the visitor in mind so as each piece of content attracts backlinks to itself as well as sends backlinks to my target pages.

Wahm Business Resource 1


Wahm Business Resource

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Wahm Business Resource 2


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Wahm Business Resource 3

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