Ecommerce Shopping Cart System Sales Improving Smart Tips
The Internet is completed with a host of shopping cart systems but no matter which ecommerce shopping cart system you pick, you still need to advertise your store properly to get results. Commonly, a reputable ecommerce shopping cart system will give you a few ideas on how to optimize your pages and most likely how to market your site. But it is also vital that you understand what influences your potential buyers’ purchasing decisions in order to accurately offer your items.
What are the big factors that impact customer buying decisions?
Recommendations
“Recommendations from family and friends trump all other consumer touchpoints when it comes to influencing purchases.”
– ZenithOptimedia. AdAge, April, 2008
According to Royal Mail’s Home Shopping Tracker Study, references are the number one reason for seeking a specific site. If you already have a small customer base, make sure you retain your existing customers. Handle them well by offering them some sort of incentive to propose your site to others. Point out current customers special discount coupons which can be extended to whomever else they suggest to your site. Of course this will snowball and you will end up with higher sales and a bigger customer base.
Reviews and Ratings
“Online reviews are second only to personal advice from a friend as the driver of purchase decisions; user reviews are more influential than third-party reviews.”
– Web users and web community, Rubicon Consulting, Inc. October 2008
In fact, (65% of) individuals tend to accept reviews by fellow users rather than experts. This means that user reviews are the most credible form of advertising. It is no surprise then why Amazon always slips in a couple of user reviews on their product pages. Notice that they also comprise bad reviews along with excellent ones. Of course good reviews usually well outnumber bad ones but the addition of poor reviews lends the overall reviews a sense of authenticity.
Those little rating stars you see on the product page actually have a great impact on the minds of consumers. They offer the quality of the particular product even before the customer reads any reviews (or even if the customer doesn’t even read any reviews). If there are quite a few reviews for a particular product, even an average rating for the product may suffice to gain confidence a would-be customer.
FAQs
“Online businesses lose as many as 67% of consumers due to a lack of online product information.”
– Allurent, January 2008
Never undervalue the plus points of frequently asked questions. More than three quarters of online shoppers surveyed by an ecommerce shopping cart software service stated that available content is inadequate for them to make a decision to purchase online. This is 3 potential sales for every actual sale that a web store makes. That’s quite a loss right there. And the likelihood of those customers returning is close to nil. Cleverly potential~would be~prospective} customers make their minds up sooner, before they decide~make a decision~choose~opt~make the decision} to move on.
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