Do Not Consider Several Streams of Income from One Site

March 11, 2010 · Filed Under Internet and Businesses Online · Comments Off 

Perhaps you are planning to begin an online business. If so, you need to be sure to avoid the mistakes made by others. Recognize that not all advice is necessarily good advice, especially if the tips are carried to the extreme. Always gather multiple opinions.

Anyone who has been in Internet marketing for longer than a week knows that it is important to develop multiple streams of income. Some marketers who are just starting can take this admonition too far, too quickly. I have seen sites that have products for sale, links to affiliate’s products and contextual advertising all on the same site. Sometimes all three appear on the same page.

We know that eventually each visitor to your site is going to leave. The key to successful Internet marketing is to get them to leave in the manner that maximizes your profit. All paths out of your site, or off a given page of your site, are not equal. On a single page and within the site as a whole, your design, your content, your navigation system, and every element should be designed to get your visitors to leave you using that single method that is most beneficial to you.

In a retail or wholesal site, you want your visitors to leave only after they have stuffed your shopping cart full of your products and completed the check out process. The last page on your site that they see should be your “thank you” page. All of the other time they spend in your store should be directed toward getting them to that page.

If you want them to purchase an affiliate product, you want them to get off your own site only by clicking the link to your affiliate. With contextual advertising, you have a similar purpose in that you want them to click one of the ads as they exit. However, the ways in which you assist your visitors in deciding how to exit your site is very different in affiliate marketing from the method you implicitly use in making an ad click the attractive option.

Your job as an affiliate marketer is to convince your visitor that this affiliate’s product can meet the visitor’s specific needs. You highlight those needs with your copy and point out the ways in which the product is particularly good at what it does. You know the product well and can write specifically with that in mind.

In the case of contextual advertising, you don’t know what products or services will be promoted in the ads that are served to your site. You need to provide information that your visitor wants (based upon your keywords, page description, and so forth). At the same time, you let them know that there is other information (or even a product category) that they ought to be pursuing. Then, you just hope that one of the ads served on your page will coincide with the additional thirst you have created in your visitor.

So mixing potential revenue streams on the same page and, I believe, on the same site, means that you are working against yourself. You don’t want your prospective customers putting your product into a shopping cart and then disappearing from your site to pursue an affiliate product or by clicking on an ad. Instead, consider eventually building three sites (but not all at once). Work on your own product site. Find products that are complementary with your own product and endorse those on a separate site. Finally, if you feel you must, build a site for contextual advertising. (Personally, I would prefer to put the articles in a potential contextual advertising site into either my product site or affiliate site to draw visitors to the virtual locale where I could make a bigger profit, exchanging dollars for the cents that I would make with an ad click.)

Here are two exceptions to my advice, above. On your product site, you might want to use your thank you page to promote an affiliate offer. I sometimes place contextual advertising on my links pages. My thinking is that any visitors visiting my links have already probably decided to leave my site, so there is no harm having them leave me a little money on their way out.

Whether you have an existing business that you want to move online or are looking to start a new one, you should eventually try to develop more than one income stream. Just make sure that you don’t attempt to do in on the same page!

Successful Online Promotions via. Video Marketing

March 2, 2010 · Filed Under Internet and Businesses Online · Comments Off 

Web is the best place to advertise your products and services. Lots of traders which are conducting online marketing as it is giving lots of returns. Out of all the promotional methods online one is video promotions. Video promotions are very advantageous and useful methods. The main objective of the online marketers is to have many users visiting their sites and this can be achieved by video promotions. You can conduct online marketing with help of video marketing as one can initiate it with an ease.

Videos offer various rewards to the marketers. Your website will be able to generate good traffic if you have creative videos posted on the internet. Apart from this saving these videos on the networking websites is also easy and it can also be easily accessible by almost all the web users. Being a computer specialist is just not required here. Marketers prefer utilizing videos for one key reason that is videos grab visitors attention more as compared to that of a simple content. Videos make it easy for you to communicate the message and one of the best thing about it is that it is easy to understand. Should you be keen on strengthening your online sales creating methods, and additionally prefer to develop into a better web professional, then a little something which I would advise you to find out more about is Web Traffic Genius Bonus.

If the marketer wants to display the pros of his products then he can surely take help of this marketing technique. The crucial messages can be passed on to each of the individual prospects with the help of a good source. If this works for you then you can always convince the customer to buy the products and services which you are providing

A vital fact involved in video promotions is key term. Key phrases play a vital role in video promotions as they can generate heavy traffic on your website. Take care that your every video contains a attractive and unique key phrase. You should make it a point that key terms should be in link with your product brand. On yet another note, if you’d like to improve your website advertising methods so that you can attain immense advancements in earnings, then I would have to absolutely encourage you to definitely check The Best Spinner Review, a ground-breaking hot system!

Apart from this you need to make sure that your video has to be very useful. The money and the efforts that you put in for creating a video would be absolutely of no use if the content is not valid. Therefore while doing video marketing pay attention on content of it. Instead of doing everything yourself you can take the help of professionals so that you can earn a lot through video marketing.

4 Things Not To Do When Blog Commenting

February 28, 2010 · Filed Under Internet and Businesses Online · Comments Off 

Allowing comments to be entered on a blog post is like willingly leaving the front door to the house open and taking a chance on the assortment of people entering.  Some people will be respectful, some may want more from the homeowner, and others will trash the place.  Which type of blog commenter are you?

Blog commenting can be a fun way to meet other people who share similar interests, acquire new followers and friends, and to get an array of feedback on posts.  Plenty of useful comments is an indicator of a popular post and that can lead to a higher position in the search engines.

Writing comments takes time, so if you’re paying someone to post blog comments for you, make sure they do quality work, as unapproved comments provide no benefit to you and waste money.  Request references and samples of their work and insist that all comments must add value.  If you’re hiring someone from another country, make sure they are able to form complete sentences that are grammatically correct as anything less hints of spammy backlining for internet marketing purposes.    

If a blog owner is generous enough to allow comments to be posted, make sure to follow some general etiquette guidelines.  As a blog owner myself, I will delete any comments that fall into these categories.

1.  Don’t Be a Cheerleader

“Great article.”
“I couldn’t have said it better myself.”
“I enjoyed reading this.”
“Useful information.”

The kudos are appreciated, but comments like that don’t tell the blog owner or readers what was great about it.  If the article didn’t provide useful content, chances are it wouldn’t have been posted it in the first place.  Readers want information and solutions without having to scroll through repetitive comments.

2.  Bad Time Management

“I need to follow up on this.”
“I bookmarked this to read more.”
“I’ll come back later.”

Seriously, no one cares about other peoples’ time management issues if they can’t read the post now, or that someone bookmarked the post for later viewing.  A blog owner is guilty of self-spamming by approving such useless comments.

3.  Don’t be a Copy Cat

Do not copy and paste text from the post and call it your comment unless you are going to provide additional information in relation to it.  

4.  Don’t Advertise

This goes without saying, but people still do it.  Do not blatantly paste your ad copy into the comment. 

All of the above no-no’s have one common thread.  The commenter wants the backlink to their own site, but has they nothing useful to say.

If you want a near 100% approval acceptance on your comments, you’ve got to be charitable with your comments.  The blog owner was nice enough to open comments, so be nice enough to leave something worthwhile and useful.  Let the author know how helpful the information was by briefly explaining how it benefitted you or how you implemented it.  Offer supplementary or new information, but keep it related to the post.  If you have an opposing perspective, always be polite and be sure to explain your point of view so readers can “walk in your shoes”.

AJ Farro is a retired programmer and creative consultant for a variety of websites. Do you know of anyone needing free junk car removal? Should they junk it, sell it, or donate it? Learn how to junk a car fast and free. Or, advertise your car for free here.

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