How not to get backlinks

November 14, 2009 · Filed Under Internet and Businesses Online 


backlinks clinic

Hmmmm, this is a immersive concept and I want to emphasise it’s not clear cut. But here is what I know in my work at the Backlinks clinic:

Authority – basics

The more authority your site has the higher you will rank on Google. Authority means that people trust you and your information. The great news is that authorities trusted by people are also trusted by Google. A great example is the .edu and .gov domain extensions. These domains imply they are credible sources of information and it’s a proven fact that in the eyes of Google backlinks from these domains to your web pages will contribute authority to your web pages. Another great example is Wikipedia as the web pages here are almost always authored by by tribes of people as opposed to a single marketer.

So it follows that authority is largely influenced by the source of your backlinks and if authoritative sites link to your web pages then you inherit their influence and in the eyes of Google you become more authoritative and hence the trust in your web pages by Google goes up.

How Google pronounces what is and isn’t authoritative is undisclosed for good reason and aligns with Google’s thinking of “Do no evil”. The last thing the net needs is someone exploiting the formulae that Google untilzes in its efforts to try and regulate probably the most important technological development of our times.

Backlinking methods you should avoid

And on this thought it’s valuable to state some distasteful sources and methods of creating backlinks that Google not only disapproves of but appears to be moving aggressively to ‘classify’ as negative authorities. In no particular order of severity, the common offenders are:

  • Paid backlinks – places where people buy and sell backlinks
  • Comment spam – entries that have links on blog pages that are just not associated to the main content.
  • Low quality and *duplicate content – ‘scraped’ or otherwise
  • Fast growth – there are plenty of ways that this is achievable, Google isn’t dumb. Any sudden rise in the number of backlinks is going to register on Google’s radar, specifically if it’s a recently registered domain.
  • Backlinks from bad reputation web pages – these are particularly destructive as you are guilty by association – need I say more.

*There is another factor where I may be on dodgy ground, but major news portals appear to get a lot of authority and I have definitely observed significant quantities of the same content over and over again on different portals with no penalties, I am still monitoring this, only as some of the results I am seeing defy the consistent behaviors I usually expect to see. More on this is in a future article….

Wahm Business Resource 1


Wahm Business Resource

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Wahm Business Resource 2


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Wahm Business Resource 3

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